How Can Affiliate Management Help Your Business Marketing

Affiliate management also requires regularly communicating with affiliates through frequent check-ins. Email your affiliates, or schedule group sessions with them, to provide the latest updates and listen to their needs and questions. Schedule one-to-one sessions with your affiliate superstars to further develop your partnership and increase your combined impact. Existing networks don’t have an incentive to engage affiliates and motivate them to make more sales for your company. Rather, they earn more money when affiliates make sales for multiple companies.

If they are acting as top-of-the-funnel like I mentioned above, they should also be given a priority with custom commissions. She prides herself on reverse-engineering the logistics of successful content management strategies and implementing techniques that are centered around people . Affiliates of this nature should receive exclusive commissions and custom promotions. Without them, you’ll need another way to reach potential customers in their network.

  • Our affiliate program management team can handle the entire process from start to finish and deliver insightful reports to your staff so they’re always kept up-to-date on program developments.
  • Exceptionally rated customer service available 24/7, all year long.
  • We’ve carefully crafted our affiliate marketing program from all the experience we’ve gained over time to deliver you quality products and services.
  • Affiliate marketing is a marketing channel where partners promote a store, product or offer on a revenue sharing basis.
  • An affiliate marketing program’s performance must be closely monitored to identify areas for improvement.
  • It covers measurement and attribution as well as affiliate fraud detection.

Customize the commission structure to suit your requirements and select which affiliate will receive the most compensation. Keeping on top of what strategies or methods are trending keeps you ahead of competitors. Post Affiliate Pro is scalable and made with advanced affiliate features in mind.

Successful Affiliate Management Focuses On Relationships

Part of affiliate marketing is taking what’s currently popular and using that information to your company’s advantage. Our affiliate marketing team always does extensive research on the newest insights and patterns that’ll help each of our clients get ahead of the competition. One way we keep up the quality of our successful management is by attending select industry events. We integrate much of what we learn into our general affiliate marketing program. As a result, you might get different results from our company compared to others, like Kayan Solutions.

These are good affiliates that can assist customers in the decision-making process. Sure, Google is your friend, but having an advocate break it down for prospects is much more effective. Just like word-of-mouth marketing, “normal” people bolstering your brand speaks volumes. This is a type of performance-based marketing in which an organization rewards affiliate partners for each pre-established goal that is met.

What is Affiliate Management

Building target lists of potential partners require several responsibilities, such as finding contact information, drafting the appropriate outreach email, and accepting applications. It also entails following up with high-potential affiliates who have expressed interest. Having an affiliate manager will allow you to enjoy the positive reviews from your marketers continually. They take care of your partners to ensure that they’re sharing the links to your merchandise by developing incentive programs and the like. A manager should have exemplary customer service skills since they’ll be reaching out to lots of people and have them promote your brand. Outsourcing this process to an affiliate management company may provide you with a better deal.

Affiliate software is used to track your referral program and recommendations made by affiliates, and the number of purchases or other conversion rates that were completed. Affiliate management software can do everything from detecting fraud to managing payments, but publishers can benefit from several key features. The cybersecurity firm CHEQ expects affiliate fraud to be a $3.4 billion problem in 2022. Affiliate fraud occurs when cybercriminals game tracking systems with illegitimate techniques to collect unearned commissions. Brands also use other tracking methods to monitor where customers are coming from and use this data to identify which affiliate ultimately drove the conversion.

What Is Affiliate Management?

When it comes to recruiting affiliates, Grovia has the best solution on the market today. They have a top-of-market software solution that finds niche relevant content partners and their contact info. They have a wide range of solutions for any company’s budget, from DIY software to a full-service recruitment outreach solution. If you are looking for recruitment help, take a call with my buddy Rob at Grovia. Brands looking into affiliate marketing should consider working with a robust affiliate management platform.

Our expert team has an in-depth understanding of the affiliate industry and what it takes to ensure your program scales effectively to drive successful business results. We can develop your affiliate networks into profitable lead generators that deliver increased sales revenue. An affiliate program requires careful affiliate tracking and management to avoid these pitfalls. This way, you will attract quality affiliates and get the best sales results possible through your digital marketing efforts. Achieving this yourself can be a challenge though, so outsourcing your affiliate program management may be the best solution. Companies that specialize in this area have professional affiliate program managers and network program managers, who are well qualified to attract and oversee advertisers in an affiliate program.

Affiliate Management Tips For Program Managers

All-in-all a dedicated affiliate manager would aim to optimize their network. But apart from the main functions, the role of an affiliate manager also has a coaching aspect to it. Affiliate managers are responsible for training and educating the affiliates on the best ways to improve their click-through rates. The affiliate manager works on constantly improving the affiliate program by brainstorming the best strategies suitable for the program. They also cooperate and report to the advertiser/merchant, to keep them updated on the various happenings.

As well as programs’ partner discovery, the marketing automation and management of large partner databases will need to be kept in mind. Brands are considering managing programs in-house and there is a plethora of tracking platforms to choose from. Our affiliate program management team can handle the entire process from start to finish and deliver insightful reports to your staff so they’re always kept up-to-date on program developments.

For each affiliate channel, you need someone to track online marketing, customer acquisition, affiliate sales, and social media strategy . They wrangle the affiliates in your program and make sure all performance marketing is meeting up to its name (i.e. people are performing). It helps SaaS companies and agencies manage all partner activities on one platform. The software can host affiliate programs, referral programs, and reseller programs.

Running Successful Affiliate Campaigns for your Brand

This “pixel,” typically placed on confirmation or “thank you” pages, fires when an affiliate-referred customer reaches the page. When triggered, the customer’s browser reaches out to a server for a 1×1 image file, literally a pixel, and transfers some identifying information in the process. Affiliate tracking gives you the insights you need to optimize your affiliate strategy. You’ll see what content you may want to double down on, which channels to invest in further, and what aspects of your program could be tweaked to increase performance.

What is Affiliate Management

Your content allows you to grow, maintain, and monetize that audience. By tracking your affiliate marketing efforts, you can better understand the interplay between the two. Publishers who know how to keep track of affiliate programs in detail ensure they’re getting paid for their efforts and can refine their programs over time.

The Definitive Guide to Affiliate Marketing

No matter if you’re an affiliate marketer or not, most people are aware that tracking an affiliate marketing process can be difficult. Finding the best affiliate marketing tracking software solutions is tricky because there are so many variables to consider. Bloom’s tagline is “Make Your Business Bloom,” and the company wants to help you grow and manage your business from the ground up, not just in affiliate marketing.


Affise also ensures transparency and reliability on user data with its ePrivacyseal and SOC 2 Type II certification. Affiliate marketing is a particularly well-liked distribution method. Affiliate marketing is a form of performance marketing in which you develop a partnership with other businesses to sell your products in return for a fee. It’s difficult to keep track of a large group of affiliates, and the program as a whole can get convoluted. One of the key roles of an affiliate manager is to find and hire affiliates who will promote the merchant’s products.


The process allows you to maintain your relationship with your partners, track their sales, and pay them accurately. Moreover, an affiliate manager knows how to use dedicated tools and help you improve your program. Having a highly-rewarding affiliate program can lure potential partners into promoting your affiliate management system products and services. This is because the more they share your links, the bigger the chances customers will click on them and make a purchase. Through effective affiliate management, brands can steadily grow their affiliate marketing channels and optimize the results of their affiliate marketing efforts.

Finally, look at the different options and choose the type of software that offers what you need but doesn’t have you paying for additional features that you’re not going to use. Real-time data analysis to analyze conversion timing and viewing performance across any metric. Aside from the monthly rollout of new features, the trackdesks interface aspires to be as intuitive for the user as possible, making announcing offers and advanced reporting as simple as possible. The pricing ranges from $129 a month, including advanced features.

It still amazes me how easy it is to work with their affiliate marketing tracking software. Start with the affordable price of a 14-day free trial and upgrade & pay as you go. Post Affiliate Pro is one of the best affiliate management solutions on the market. Both merchant and affiliates can take advantage of various features according to the needs of their campaigns. Moreover, it is possible to customize many of these features, so your experience is as seamless as possible. Post Affiliate Pro is an easy-to-use, intuitive and scalable affiliate management solution for businesses of all sizes.

Introduce new marketing channels and opportunities like PPC, YouTube, and Instagram. Report the day-to-day activity of the affiliate program to the advertiser/merchant. Recruiting new affiliates to the program and screening applications; plus managing the entire onboarding process. Recruitment involves reaching out to potential partners to get them to join the program and start promoting the brand. When managed properly the affiliate channel can make up a significant portion of a brand’s online revenue, with high ROAS and low CPA.

Accurate affiliate sale tracking with links and coupon codes for tracking social media influencers, online, offline, or smaller influencers. Integrations with over 250 affiliate networks; including TikTok ads, data studio, Google analytics, Google ads, and Snapchat ads, to name a few. In other words, an affiliate marketing tracker is used to reward affiliate advertisers for bringing in new customers.

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